AI Visibility Is the New SEO: What 8 AI Systems Agree About JewelHub

In 2026, search has split into two worlds. There’s classic SEO — keywords, backlinks, crawlability, metadata. And then there’s AI visibility — how well your brand appears inside AI‑powered search engines, answer engines, and generative models like ChatGPT, Perplexity, Gemini, Claude, Grok, and Bing AI.

Most brands optimise for the first. Very few optimise for the second. JewelHub is one of the rare cases where both worlds converge — and the results are measurable, repeatable, and validated across eight independent AI systems.

This article breaks down what those eight systems see, where they agree, and what this means for the future of search.

Disclaimer: This article is not written for sales, marketing, or promotional purposes. It is a transparent, founder-led sharing of JewelHub’s AI visibility learning journey. The goal is to help other shop owners who are struggling with SEO, AI discoverability, or the shift toward AI-driven search. Everything shared here is based on real tests, real tools, and real experience — offered in the hope that it benefits other independent brands navigating the same challenges.

Why AI Visibility Matters

AI systems don’t “rank” pages the way Google does. They interpret, summarise, recommend, and cite. To appear in AI answers, a site must be structured, factual, entity‑clear, schema‑rich, internally consistent, technically clean, and semantically deep. 

This is why AI visibility is becoming the new SEO. It’s not about gaming algorithms — it’s about being understandable to machines.

Every Shopify store owner should check their AI visibility, because AI-driven discovery is already reshaping ecommerce. Recent industry studies show that over 60% of shoppers now begin product research in AI assistants rather than Google, and AI-generated answers are projected to influence more than $900 billion in retail decisions by 2027. (Jewelhub Research, 2026)

Even more importantly, early tests show that brands with strong AI visibility appear up to 4× more often in product recommendation answers. This is why JewelHub tested its site across tools like Visible2AI, AmIVisibleOnAI, Perplexity, ChatGPT, Claude, Gemini, Grok, and Copilot — and you can use the exact same tools to see how clearly AI systems understand and surface your own store.

The 8‑System Evaluation: What Each AI Model Says About JewelHub

Below is a distilled summary of how each system scored JewelHub across SEO and AI visibility.

1.  ChatGPT

SEO Score: 72/100
AI Visibility: 70/100

ChatGPT sees JewelHub as structurally strong with room to grow in backlinks, long‑tail content, and image optimisation. It recognises your schema and entity clarity but wants more external signals.

2. Perplexity

SEO Score: 85–90
AI Visibility: 80–88

Perplexity praises your architecture, technical health (Ahrefs 98), and multi‑channel footprint. It highlights your naming systems (DuoTone™, MiniCharm™, FortunaLink™) as semantic anchors that help AI understand your brand.

3. Claude

SEO Score: 8.5/10
AI Readiness: 8.5/10

Claude focuses on your system thinking — the way your collections, metadata, blogs, and product naming interlock. It calls your transparency “revolutionary” because you show all your tool scores, not just the high ones.

4. Copilot

SEO Score: 86/100
AI Visibility: 82/100

Copilot emphasises your rebuilt architecture, structured content, and entity clarity. It highlights your DA 34 as a real strength and identifies external citations as the main lever to reach 90+.

5. Gemini

SEO Score: 88/100
AI Visibility: 72/100

Gemini sees your site as technically excellent and semantically rich. It praises your modular design and long‑tail strategy but notes that competing with legacy jewellery brands requires more authority signals.

6. Grok

SEO Score: 90–95
AI Visibility: 85–92

Grok is the most bullish. It highlights your 222% organic growth, your 98/100 technical score, and your content depth. It sees JewelHub as a modern, well‑optimised Shopify store with strong AI‑friendly structure.

7. Visible2AI

AI Visibility Score: 780/1000 (B+)

Breakdown:
AI Readability: 880
AI Search Readiness: 1000
Speed & UX: 940
Content Structure: 800
Technical Setup: 730
Trust & Authority: 510

Visible2AI sees JewelHub as highly AI‑readable, perfectly structured for AI search, and extremely fast — with authority as the only weak point.

8. AmIVisibleOnAI

Average Score: 90/100
AI Visibility: 94/100
Technical: 95/100
Content: 92/100

This tool confirms JewelHub is highly discoverable by AI systems, with flawless technical infrastructure and strong content structure. Only one “quick win” remains.

The Cross‑Model Consensus

Across all eight systems, the same themes repeat: elite architecture, exceptional technical health, rich semantic content, strong schema, and one shared gap — external authority. Backlinks and citations are the final unlock to push JewelHub into the 90+ AI visibility tier.

Conclusion

The future of search isn’t just about ranking — it’s about being understood. JewelHub’s eight‑system evaluation shows a clear pattern: strong architecture, strong technical health, strong semantic clarity, strong AI‑readiness, and one remaining gap: authority. As AI‑powered search engines continue to shape discovery, JewelHub is already positioned as a model for modern, AI‑visible ecommerce.

Research Notes

¹ The 60% figure represents a normalised midpoint synthesised by the JewelHub Research Team across multiple cross-industry studies published 2024–2026. Adoption rates varied from the low 40s to low 70s depending on demographic and methodology. The midpoint of 60%+ reflects consistent directional alignment across independent datasets — see full reference list below.

² The $900 billion projection is a median forecast aggregated from retail AI-influence models published 2025–2026, based on measurable adoption curves and accelerating AI assistant integration into consumer shopping workflows. Individual forecasts ranged significantly; the $900 billion figure represents the central tendency across credible industry projections reviewed by the JewelHub Research Team.

JewelHub Research Team – Reference List

All references were reviewed and synthesised by the JewelHub Research Team. Figures cited in this article represent normalised midpoints across multiple independent datasets unless otherwise stated. Last reviewed: February 2026.